Alphabet City Dolly Press Release

The Turning of the Tide

The rapid growth of technology that was birthed alongside computers has brought forth a new generation: the millenials. Also known as GENERATION Y, this refers to anyone born between 1970 and 2000. A significant increase in birth rates between 1982 and 1995 would suggest that this generation is heavily comprised of the people born between those two years; this generation will have reached their forties and full influence starting in 2030.

Being born into a world with computers has created a large rift between generation y and it's predecessor generation x. Shortsightedness in the face of the future has lead to the climate crisis and no effective way to manage social security and in turn "take care of the elderly". Perhaps the millennials' tendency to embrace technology and leave tradition behind has influenced how often technologies are updated and deepened the desire to truly care about the future.

Guys like Elon Musk (born in 1971) are making sure of it. He is the CEO and product architect of Tesla Motors. Tesla motors, is looking to mass produce a fully electric sporty seven-seater sedan, the Tesla Model S, starting in 2012 priced at $57K. According to Tesla it's equivalent to internal combustion engine vehicles with a retail value of $35K. Revolutionarily, Tesla will offer three levels of batteries: 160 mpc(miles per charge) 230mpc and 300mpc; they can readily be charged at standard 120 and 240 volt outlets. 0-60 in 5.5 seconds- this is no toy electric car.

The thoughts of never experiencing weightlessness are no longer a dream, granted that you have an extra $200K to spare; Virgin Galactic is the first of many commercial sub-orbital spaceflight companies; their "Space Ship Two" uses a hybrid rocket powered engine and feathered re-entry glide system making it a rather green spaceship.

Countries have even begun judging their technological prowess and development based on their ability to create an android with even a glimmer of Artificial Intelligence. The first applications of these android robots have been to interact with humans and understand our world in many very simple ways that we take for granted. In the process, we stand to learn a lot about ourselves and our cognitive abilities. This may force education on the world; robots could "steal" quite a few jobs in the near future, it may also call for increased bureaucracy.

We have started to push the barriers of technology. This is just to say that a generation birthed into a world ramified by computers will give birth to a world fully integrated with them.

We also have the privilege to witness the rebirth of Art as it adapts to the growth of technology. The past decade was numb. Music has never been more generic and Mainstream movies have been mummified. Even what people have dubbed "indie" is no longer really at the soul of the next great movement in film. What happened to the "nouvelle vague" and renaissances that had become common place in the 60s,70s, and 80s?

Look no further, that time seems to have come. The revolutionary artistic intuition that etched the years like 1969, 1982 and 1988 in the minds of so many people across generations is afoot; a maturing "generation y" is using technology to its full potential and to influence the next "New Wave". Be on the look out for Authorized Dealer Films, specializing in making every genre in film feel like intuitively keen art. Just a heads up! The revolution is in session for about 20 or 30 years give or take a few...

Revolution

The Red One is Awesome

With the release of the RED ONE™ digital cinema camera, the possibility of recording stunning, cinematic-quality images with an affordable camera became a reality.
Produced by Red Digital Cinema Camera Company, The Red One captures in 4k; a higher resolution than any other digital camera out there today. In creating RED One, Jannard and company decided to apply the concepts of digital still photographic technology to a moving image camera. The Red One successfully records more data, down to the smallest detail, like a drop of water on a pair of sunglasses or the amber of a cigar. With a high noise to signal ratio, The Red Camera also records great sound.

When the Red Camera was first announced, over 5,000 cameras were on reserve. The anticipation for the technology was high and great expectations were met. RED One proved itself out in the field, providing shots in the action film Wanted and the sci-fi fantasy Jumper, as well as 100% of the acquisition on Steven Soderbergh’s Guerilla, The Argentine and The Informant. In addition, the directing team that brought you the digitally shot Crank is also shooting their upcoming Game as an all-RED feature film production. Not to mention many lower-profile productions ranging from commercials and music videos to small indie film projects.

The camera is not only ingenious but also very practical. You can do creative editing using a laptop, even though you’re linked to 4k media. RED Digital Cinema recommends Apple Final Cut Pro 6.0.2 if you intend to cut a project today. With the Redcode codec installed, you can import the QuickTime reference files and immediately start editing, although Apple isn’t actually promoting this workflow. If you intend to do a lot of RED editing, then an octo-core Mac Pro is in your future. It is definitely possible on a fast machine to place the bigger proxies (2048 x 1024) on a ProRes HD timeline, render and master to tape – all without leaving Final Cut Pro.


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New Authorized Dealer Films logo

Check out the new logo for ADF films. What do you think?

Inception and Donald Duck

Inception's auteur, Christopher Nolan, might have been inspired by a Donald Duck comic. If this is true, I think its awesome!

In "Uncle Scrooge: The Dream of a Lifetime," the thieving Beagle Boys gang use a special machine to enter Scrooge McDuck's dreams and steal the combination to his safe. Donald Duck and his nephews find Scrooge and the thieves sleeping, and Donald must enter the dream to foil the plot. When someone falls in the dream, they immediately wake up. And if Scrooge is awakened before the Beagle Boys, both parties will be "doomed."

In "Inception," Leonardo DiCaprio is the leader of a team that enters other people's dreams to steal information. The dream thieves can only be snapped awake by a dramatic fall, called a "kick," to their body. On its most dangerous assignment, the team has to penetrate deeper into the dream world -- and risks being trapped in it.

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To read the comic book [CLICK HERE]

Spirit Animal "Makin it Work" Video Shoot

Last week, the Authorized Dealer Films' team were working diligently on a music video for Spirit Animal's single "Makin' It Work." Geoffrey Jean-Baptiste (ADF's founder) oversaw the project as Assistant Director and Production Manager, while Kareem Rogers (partner) flawlessly captured Director Jonas Elrod's vision. The shoot is wrapped up and we are very excited about the outcome.

I went to go see Spirit Animal perform at Don Hill's in Soho, and fell in love instantly. The band is best described as a cross between electro funk and rock n' roll. Steve Cooper is the lead singer and this guy's energy on stage is insane! He really connected with his audience and delivered every song he performed with enthusiasm. You can tell that he is passionate about what he does.
His resume includes opening for M.I.A, holding a few spots on NBC and, most recently, being featured in Nike Stadium's World Cup Promos [view here].
Spirit Animal has a very particular, innovative sound, and we are thrilled to have been able to work with them.

You can listen to "Makin' it Work" here:

Please stay tuned for the Video Premier. In the meantime you can check out our reel (shot with the amazing red camera) which features excerpts from the project [click here]